Last years official kit reveal was Apr 15, and released for sale May 7 (I think). Whether they choose to release that early again, no idea. The last three adidas home kits have been revealed before the start of May though, and worn in the final games of the season.
Full details here: http://www.chelseamegastore.com/stores/che...px?selector=228 Its what we all thought would be the third kit. Its not to bad. Its the same template and design as the Spain home kit, which I have and that's very comfortable. Looks alright in my opinion.
Got mine this morning. Very impressed with it. Looks nicer in real than in the pictures in my opinion, and the collar isn't as big as I imagined. Not great, but not awful. 6/10.
Wont be worn in Moscow. there's different rules about wearing new kits in Prem to CL, and you can only wear one home shirt in a CL season, and like the 25 players, they have to be 'registered' at the start of the season, and then can't be changed.
http://www.chelseafc.com/page/NewsHomePage...1074680,00.html News on the new 3rd kit. Revealed and making debut on July 31st against Brondby. The little preview pic shows it will be the one posted last page.
According to Chelsea TV, Blues News... Its been the most successful kit launch we've had so far, with pre-ordering, and with the volume of people at the megastore today.